We build and rebuild Shopify stores: custom themes instead of bought ones, app integrations that do not fight each other, and the checkout, subscription, and multi-currency setup that Indian and international selling actually needs.
Two problems bring people here. Either the store was launched on a marketplace theme and now cannot express the brand or be extended, or it has accumulated fifteen apps over three years, each adding scripts, and the storefront has slowed to the point where it is losing sales.
We work inside Shopify's grain rather than against it. Custom Liquid themes where that is the right answer, headless storefronts where the front end genuinely needs to be independent, and a hard look at which apps deserve to stay.
Migrations are handled carefully because they are where stores usually lose money: URLs are mapped, redirects are set, and product data is checked after transfer instead of assumed to have arrived intact.
Shopify development is the work of building a store on Shopify beyond what the admin interface allows on its own: custom theme code, app integrations, data structures, checkout behaviour, and connections to the systems a business already runs on.
Shopify hosts the platform: product catalogue, cart, checkout, payments, and order management are provided and maintained for you. Development covers the storefront layer, built in Shopify's Liquid templating language or, for a headless build, as a separate front end that pulls data through the Storefront API. Custom data lives in metafields, and behaviour is extended through apps or bespoke code.
It suits retailers who want the reliability of a hosted platform without the visual and functional ceiling of an off-the-shelf theme. Shopify Plus adds checkout customisation, higher API limits, and multi-store management for larger operations.
The problem it solves is the gap between a template and a business. Templates assume a generic store. Real ones have specific bundles, pricing rules, subscription logic, wholesale tiers, and an ERP that has to stay in sync. That is where development starts paying for itself.
A storefront built from your design, not adapted from a marketplace theme somebody else also bought.
Work that only Plus makes possible: checkout customisation, scripts, and multi-store setups.
Shopify keeps the commerce engine; the front end is a separate application you fully control.
Extending the store with the right apps, and building custom ones where nothing off the shelf fits.
Moving from WooCommerce, Magento, or a custom platform without losing search visibility or data.
Recurring billing and payment setup for Indian and international customers.
Ongoing work on an existing store: speed, conversion, and the steady stream of small changes.
A custom theme removes the ceiling a marketplace template puts on how you present products and how far you can extend later.
Removing redundant apps and unnecessary scripts is often the single biggest available conversion gain on an established store.
Shopify manages hosting, security, PCI compliance, and uptime. Your budget goes to the storefront instead of to infrastructure.
ERP, inventory, and accounting integrations stop the manual re-entry that consumes staff time and introduces errors.
Well-built sections mean campaigns and landing pages are assembled in the admin instead of queued behind developer availability.
Multi-currency, multi-language, and market-specific pricing are configured properly, not approximated with an app.
Careful URL mapping and redirects mean a migration or redesign does not cost you the organic traffic you already had.
Themes are built from your design. Bending a marketplace theme far from its intent produces something slower and more fragile than starting clean.
Store speed is measured before and after, with the numbers reported. On commerce, load time is a revenue line, not a technical detail.
URL mapping, redirects, and post-migration data verification are standard. Lost rankings and missing product data are the two ways migrations actually fail.
We will tell you when an app is the right answer and when it is three scripts you do not need. Not every problem deserves another install.
Local payment gateways, GST configuration, and domestic shipping are familiar ground, not something researched at your expense.
Product and collection structure, metadata, and product schema are part of the build, because a store nobody finds is a design exercise.
Merchants whose store works but looks generic and cannot be extended without fighting the theme.
Businesses spending more time on hosting, updates, and security patches than on selling.
Retailers whose order volume now justifies custom bundling, subscriptions, or wholesale tiers.
Merchants who have installed apps over years and watched page speed and conversion decline together.
Brands needing multi-currency, market-specific pricing, and region-appropriate payment methods.
Established shops opening a first serious online channel, where inventory sync with the physical store matters most.
The priority is getting to market properly: clean catalogue structure, working payments, and a theme that can grow instead of one that has to be replaced.
The priority is not losing anything. Data verification and URL mapping matter more than the visual redesign that people focus on.
Where volume and complexity justify it, checkout customisation, automation, and multi-store setup become available and worth building for.
For stores slowed by apps and scripts, an audit and removal programme usually returns more revenue than any redesign.
Recurring revenue changes the data model and the customer account experience, not just the checkout, and is worth planning as such.
Wholesale pricing, minimum quantities, and account-based access alongside a public storefront, which needs deliberate structure.
| Deliverable | What it covers |
|---|---|
| Store audit & requirements | Review of your catalogue, platform, integrations, and current performance, written up as scope. |
| Architecture plan | Theme versus headless decision, app selection, metafield structure, and integration map. |
| Store design | Home, collection, product, cart, and account page design plus reusable merchandising sections. |
| Custom theme build | Liquid theme or headless storefront built from the approved design with editable sections. |
| App integration | Selection, installation, and configuration of apps, plus custom apps where nothing fits. |
| Payments & tax setup | Shopify Payments, Indian gateways, GST configuration, and shipping rules. |
| Data migration | Product, customer, and order transfer with post-migration verification. |
| Redirect mapping | Old-to-new URL mapping and redirects so search rankings survive the move. |
| Product schema & SEO | Structured data, metadata, and collection structure built for search visibility. |
| Speed optimisation | Script, image, and font work with before-and-after measurements reported. |
| Training & handover | Walkthrough so your team can merchandise, publish, and run campaigns independently. |
Shopify projects are priced by build scope and data complexity. Two stores with the same product count can differ several times over once integrations and custom logic are involved.
What determines the cost:
Shopify's own subscription and transaction fees are separate and paid directly to Shopify. We agree scope and a fixed price in writing before work begins.
Send us your current store or your catalogue and we will scope it.
It depends on whether you need theme customisation, a fully custom theme, or a headless build, plus catalogue size, custom logic, and integrations. Shopify's own subscription and transaction fees are separate. We scope and quote each project in writing before starting.
A custom theme store typically runs four to eight weeks. Migrations and headless builds take longer, usually because of data work, not design. The timeline is set in the proposal and worked to milestones.
Yes. We migrate products, customers, and orders, verify the data after transfer rather than assuming it arrived intact, and map old URLs to new ones with redirects so existing search rankings carry across.
A marketplace theme is reasonable for a simple catalogue and a tight budget. Once you need specific merchandising, custom logic, or a distinct brand presentation, bending a bought theme costs more and performs worse than building one.
Headless means Shopify handles commerce while a separate front end handles presentation, connected through the Storefront API. It gives more control over structure and performance, at higher cost and complexity. Most stores do not need it; content-heavy brands and React teams often do.
Usually yes. Most slow Shopify stores are slow because of accumulated apps, third-party scripts, and unoptimised images. We audit, measure, and report before-and-after numbers instead of promising a score.
Yes. We configure Shopify Payments, Razorpay and other Indian gateways, GST settings, and domestic shipping rules as part of the build.
Yes. We implement subscriptions with customer-managed plans, and wholesale or B2B pricing with account-based access, using Shopify's native capabilities or custom code where those fall short.
Yes. Themes are built with reusable, editable sections and you get a walkthrough at handover, so campaigns and landing pages can be assembled in the admin without a developer.
Yes. Launch includes a support period, and monthly retainers are available for campaign work, new features, speed maintenance, and the steady stream of small changes a live store generates.
